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Privacy Policy

Last Updated: 2026

Billy Sullivan (billysullivan.co.uk) ("we," "us," or "our") operates this website as an affiliate marketing platform promoting Mystake and other gaming operators. This Privacy Policy explains how we collect, use, disclose, and safeguard your information.

Information We Collect

We may collect information about you in the following ways:

How We Use Information

We use collected information for the following purposes:

Cookie Policy

We use the following types of cookies:

You may opt out of non-essential cookies through your browser settings or our cookie consent banner. Please note that disabling cookies may affect site functionality. For more information, visit aboutcookies.org.

Third-Party Links

This website contains links to external gambling operators (including Mystake) and affiliate partners. We are not responsible for their privacy practices, terms, or content. We strongly recommend reviewing their privacy policies before providing any personal information or placing bets. These third parties operate independently and are subject to their own regulatory requirements.

Your Rights

Under UK GDPR and UK Data Protection Act 2018:

For US residents: If you are a California resident, you may have rights under the CCPA. If you are in other US states with privacy laws, those rights apply accordingly.

To exercise any of these rights, contact us using the details below.

Data Retention

We retain personal data only as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Analytics data is typically retained for up to 26 months. Affiliate tracking data is retained in accordance with our agreements with gaming operators and relevant regulations. You may request deletion of your data at any time, subject to legal obligations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact:

Email: [email protected]
Website: billysullivan.co.uk

We aim to respond to all data requests within 30 days of receipt.

Note: This website is intended for users aged 18+. Gambling involves risk and may be addictive. Please gamble responsibly.