Privacy Policy
Last Updated: 2026
Billy Sullivan (billysullivan.co.uk) ("we," "us," or "our") operates this website as an affiliate marketing platform promoting Mystake and other gaming operators. This Privacy Policy explains how we collect, use, disclose, and safeguard your information.
Information We Collect
We may collect information about you in the following ways:
- Personal Information: Name, email address, and contact details you voluntarily provide
- Technical Data: IP address, browser type, device information, and operating system
- Cookies: Data stored on your device to recognize you and remember your preferences
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction patterns
How We Use Information
We use collected information for the following purposes:
- Analysing site traffic and user behaviour through analytics tools
- Tracking affiliate commissions and referrals to gaming operators
- Improving website functionality, content, and user experience
- Sending promotional communications (with your consent)
- Detecting and preventing fraudulent activity
- Complying with legal and regulatory obligations
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Track user behaviour to improve our service
- Marketing Cookies: Enable affiliate tracking and targeted advertising
- Third-Party Cookies: Set by partner casinos and advertising networks
You may opt out of non-essential cookies through your browser settings or our cookie consent banner. Please note that disabling cookies may affect site functionality. For more information, visit aboutcookies.org.
Third-Party Links
This website contains links to external gambling operators (including Mystake) and affiliate partners. We are not responsible for their privacy practices, terms, or content. We strongly recommend reviewing their privacy policies before providing any personal information or placing bets. These third parties operate independently and are subject to their own regulatory requirements.
Your Rights
Under UK GDPR and UK Data Protection Act 2018:
- Right to access your personal data
- Right to correct inaccurate information
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to lodge a complaint with the Information Commissioner's Office (ICO)
For US residents: If you are a California resident, you may have rights under the CCPA. If you are in other US states with privacy laws, those rights apply accordingly.
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Analytics data is typically retained for up to 26 months. Affiliate tracking data is retained in accordance with our agreements with gaming operators and relevant regulations. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact:
Email: [email protected]
Website: billysullivan.co.uk
We aim to respond to all data requests within 30 days of receipt.
Note: This website is intended for users aged 18+. Gambling involves risk and may be addictive. Please gamble responsibly.